Wednesday, 28 December 2011
Entrepreneurship- Masters of Modern Enterprise
They were dubbed as the 'Masters of Enterprise' by Professor H.W. Brands for their prowess and articulation seems far fetched in a specialty neck deep in conventions. Their profound prowess to negotiate, argue, crush competitors and erect industrial empires was the brain-child of motivation and wisdom, a combination of lustre and expertise. Entrepreneurs remain revered for almost every tenet of their specialties, the magnates worshipped and watched analytically by the press. What brought these individuals to a state of prestige and a signature management style was a mere fabrication of values upon attitudes, of words upon practice. A methodology bound for success, one where the probability of failure seems non-existant and incarcerated in a dark void of nothingness. Their value arises from their wealth and their aristocracy from the attitudes of a society deemed to determine whether wealth can make or break. Business is essentially trade in an excessively competitive and destructive setting, one were the satisfaction of the consumer is paramount in conjunction with a substantial and fulfilling profit. The profit forming only the tip of the iceberg, the prowess of the magnate the very nervous system of the trade. It becomes manifest through deep contemplation that all specialties have a perennial and transcendent unity. A unity bound by conventional wisdom and the wit of its executers. What determines a corporation is far from the products it markets, ships and distributes; it remains the psychology, the very mentality propagated throughout the management model that ensures a seamless ambiance of optimism. The likes of Gates, Buffet and memorable industrialists such as Ford remain witnessed but heavily misunderstood. We have access to their success, their mastery and prowess, but their technique, their slight of hand remains ever so closely guarded by an invisible, inaccesible force. Our desire to compete arises from our lust for recognition, wealth and the luxuries of a successful management model. The management model forming the very anatomy of the corporation, its input and output becomes its physiology and its cash flow or bankruptcy becomes its pathology. While bankruptcy seems an incurable malady for any corporation, the entrepreneurship of the 'masters of enterprise' hold wiser more realistic fears. Fears surrounding the satisfaction of the consumer, the feasibility of their products and/or their solutions and their dedication towards their specialty. It was the desire to engineer a timeless and economic mass-production line that drove Ford to marketing the Model-T and the passion to evoke a creative series of home furnishings that are affordable and sustainable that drove Ingvar Kamprad to found an internationally renowned home products corporation. It is these collective attitudes woven intimately into the mentalities of the magnates that makes success on a macro level another day at the office and the desire to repel bankruptcy a primitive and frowned-upon mind-set. It stands as both a technical and economic challenge, to attain the credibility of the consumer and the recognition of the international community. But the masters of enterprise have attained all these challenges in a small but timeless package. They are to business what an alphabet is to a language, living breathing icons of an competitive ambiance that inflates but never breaks.